The Philippe Starck Warendorf Kitchens Rings in a Rebranding
Meghan Young — October 21, 2009 — Art & Design
References: warendorf.eu & contemporist
If I were a kitchen, I would want to be one of the Philippe Starck Warendorf Kitchens—particularly the Primary Kitchen. I would be the Angelina Jolie of Kitchenland, and all other kitchens would look up to me, adore me and want to be me. Ok, I’m over that little, slightly bizarre fantasy.
Having recently rebranded themselves ‘Warendorf,’ the former German kitchen manufacturer ‘Miele DIE KÜCHE’ has decided to launch four new kitchen models to introduce their new name. The Philippe Starck Warendorf Kitchens are a mighty fine way to debut. Each kitchen has it’s own personality, fit for every type of home out there.
Having recently rebranded themselves ‘Warendorf,’ the former German kitchen manufacturer ‘Miele DIE KÜCHE’ has decided to launch four new kitchen models to introduce their new name. The Philippe Starck Warendorf Kitchens are a mighty fine way to debut. Each kitchen has it’s own personality, fit for every type of home out there.
Trend Themes
1. Rebranding of Kitchen Manufacturers - The Warendorf rebranding presents an opportunity for kitchen manufacturers to reposition themselves and launch new products under a fresh brand identity.
2. Personality-driven Kitchen Design - The Philippe Starck Warendorf Kitchens demonstrate the potential for creating kitchen designs that embody different personalities and cater to a range of consumer preferences.
3. Individualized Kitchen Models - The introduction of four distinct kitchen models by Warendorf highlights the demand for customizable kitchens that can be tailored to suit the unique needs and styles of different households.
Industry Implications
1. Kitchen Manufacturing - The Warendorf rebranding serves as a case study for kitchen manufacturers looking to revamp their brand image and stay competitive in the market.
2. Home Interior Design - The personality-driven design approach of Philippe Starck Warendorf Kitchens opens opportunities for interior designers to create customized kitchen spaces that reflect the unique personalities of homeowners.
3. Home Renovation and Remodeling - The launch of Warendorf's individualized kitchen models highlights the need for renovation and remodeling services that can help homeowners transform their kitchens into personalized and functional spaces.
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