The Phillip Lim Comic Book Capitalizes on the Superhero Craze
Vivian Lau — August 19, 2012 — Marketing
References: 31philliplim & globalgrind
The new Phillip Lim comic book will feature characters draped in pieces from Lim's Fall collection.
What do designer clothes and comic books, entities from two polar opposite social circles, have in common? Phillip Lim of course! The new comic book, titled 'Kill The Night' is a clever promotional tactic illustrated by Jan Duursema. The content of the epic is to tell a story of duality and transformation, epitomizing motifs of black and white (the color scheme of the series), love and betrayal, day and night.
With the resurgence of interest in superheroes thanks to recent blockbusters like The Avengers, Batman and Spiderman, Lim is clearly making a well-informed, albeit gutsy, decision to promote his new line.
What do designer clothes and comic books, entities from two polar opposite social circles, have in common? Phillip Lim of course! The new comic book, titled 'Kill The Night' is a clever promotional tactic illustrated by Jan Duursema. The content of the epic is to tell a story of duality and transformation, epitomizing motifs of black and white (the color scheme of the series), love and betrayal, day and night.
With the resurgence of interest in superheroes thanks to recent blockbusters like The Avengers, Batman and Spiderman, Lim is clearly making a well-informed, albeit gutsy, decision to promote his new line.
Trend Themes
1. Fashion-comic Crossovers - Combining the worlds of fashion and comics presents opportunities for innovative collaborations and unique promotional tactics.
2. Duality and Transformation - Exploring themes of duality and transformation in creative projects can captivate audiences and provide new storytelling possibilities.
3. Resurgence of Superheroes - The renewed popularity of superheroes opens up marketing avenues for brands to capitalize on the trend and engage with fans.
Industry Implications
1. Fashion - The fashion industry can explore collaborations with comic book artists or incorporate comic-inspired elements to enhance brand storytelling.
2. Publishing - Publishers can leverage the intersection of fashion and comics by producing innovative graphic novels or fashion-themed comic series.
3. Entertainment - Entertainment companies can capitalize on the resurgence of superheroes in popular culture by developing unique cross-media projects that merge fashion and comics.
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