The PHIGVEL F/W 2011 Collection is Loaded With Work
References: phigvelers & swipelife
The PHIGVEL F/W 2011 collection could easily be part of a construction site locker room because of its style and marketing approach. The Japanese fashion brand released its latest fall and winter line inspired by the stereotypical, classic American working man who carries grease gloves and leather boots.
The way this collection is presented is interesting because instead of using traditional models, the company worked around a construction site theme and shot the clothes accompanied by props found in such places. Captured from a high angle, gorgeous pieces such as denim, pants, plaid shirts, knit sweaters, coats and hats were displayed on a table and decorated with hooks, hammers, axes are other vintage, rustic elements that keep the working atmosphere alive.
Simple and manly, the PHIGVEL F/W 2011 collection is powerful, elegant and classic.
The way this collection is presented is interesting because instead of using traditional models, the company worked around a construction site theme and shot the clothes accompanied by props found in such places. Captured from a high angle, gorgeous pieces such as denim, pants, plaid shirts, knit sweaters, coats and hats were displayed on a table and decorated with hooks, hammers, axes are other vintage, rustic elements that keep the working atmosphere alive.
Simple and manly, the PHIGVEL F/W 2011 collection is powerful, elegant and classic.
Trend Themes
1. Construction Site Theme - The use of a construction site theme in a fashion lookbook creates a disruptive innovation opportunity for brands to experiment with unique themes in their marketing approach.
2. Classic Working Man Style - The use of classic American working man style in a fashion collection creates a disruptive innovation opportunity for brands to modernize and elevate the rugged look for contemporary consumers.
3. Non-traditional Models - The use of non-traditional models in a fashion lookbook, such as props found on a construction site, creates a disruptive innovation opportunity for brands to experiment with diverse and unconventional models to showcase their products.
Industry Implications
1. Fashion - The fashion industry could capitalize on the construction site theme and classic working man style to create unique collections that appeal to consumers seeking rugged yet sophisticated looks.
2. Marketing - The marketing industry could learn from PHIGVEL's use of a construction site theme and non-traditional models to create attention-grabbing campaigns that speak to a niche audience.
3. Photography - The photography industry could explore the use of non-traditional models and themed shoots to expand their creative portfolio and offer unique services to the fashion and advertising industries.
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