The Phenomenon Fall/Winter 2012 Nostalgia Collection is a Diverse Find
Nikki Taylor — October 9, 2012 — Fashion
References: choiceisyours.jp & hypebeast
The Phenomenon Fall/Winter 2012 Nostalgia collection is an urban equestrian's dream line of apparel.
The streetwear label by Japanese fashion designer Takeshi Osumi incorporates familiar button-up camo and solid green shirts, plain scoop neck t-shirts and pop-out graphic pieces. These pieces include a varsity jacket with a large, colored print of a beautiful brown stag on its hind legs in the forest. A colorblocked black and white big tee also includes the same picturesque image of the horse, if you are not a jacket-wearing sort of individual.
The Phenomenon Fall/Winter 2012 Nostaligia line is an eclectic collection of menswear. It strives to take some of the urban vibe out of the clothing items and present a more contemporary look.
The streetwear label by Japanese fashion designer Takeshi Osumi incorporates familiar button-up camo and solid green shirts, plain scoop neck t-shirts and pop-out graphic pieces. These pieces include a varsity jacket with a large, colored print of a beautiful brown stag on its hind legs in the forest. A colorblocked black and white big tee also includes the same picturesque image of the horse, if you are not a jacket-wearing sort of individual.
The Phenomenon Fall/Winter 2012 Nostaligia line is an eclectic collection of menswear. It strives to take some of the urban vibe out of the clothing items and present a more contemporary look.
Trend Themes
1. Urban Equestrian Lifestyle - Opportunities for apparel brands to combine equestrian and streetwear fashion to create a new urban equestrian niche market.
2. Nature-inspired Graphics - Opportunities for designers to incorporate realistic and bold nature-inspired graphics into their apparel designs to create more unique styles.
3. Contemporary Vintage Design - Opportunities for fashion designers to blend vintage and contemporary styles together to create totally unique pieces that appeal to a broad range of consumers.
Industry Implications
1. Apparel - The apparel industry can use the urban equestrian trend to design new collections for a niche market.
2. Fashion Design - Fashion designers can explore incorporating bold nature-inspired graphics into their designs to create an eye-catching and unique aesthetic.
3. Retail - Retailers can adopt the contemporary-vintage trend to provide unique and appealing collections of apparel items that are distinct from other brands.
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