Trader Joe's New Pfeffernüsse Cookie Mix is Perfect for the Holidays
Katherine Pendrill — November 29, 2020 — Art & Design
References: traderjoes
If you're looking to step up your holiday cookie game this year, Trader Joe's Pfeffernüsse Cookie Mix can help.
For those unfamiliar, Pfeffernüsse are tiny spice cookies that are popular in Germany, as well as other European countries like Denmark and The Netherlands. Trader Joe's version of the recipe starts with a flavorful dough mixture made from real molasses and wintry spices such as cinnamon, cardamom, nutmeg, ginger, allspice, and cloves. To prepare the cookies at home, all you need to do is add egg and butter. You then roll the cookies in powdered sugar (included with the baking kit) for that traditional Pfeffernüsse finish. As Trader Joe's explains, "Each box makes 30 belly-warming, pleasantly chewy, fantastically flavorful cookies."
Image Credit: Trader Joe's
For those unfamiliar, Pfeffernüsse are tiny spice cookies that are popular in Germany, as well as other European countries like Denmark and The Netherlands. Trader Joe's version of the recipe starts with a flavorful dough mixture made from real molasses and wintry spices such as cinnamon, cardamom, nutmeg, ginger, allspice, and cloves. To prepare the cookies at home, all you need to do is add egg and butter. You then roll the cookies in powdered sugar (included with the baking kit) for that traditional Pfeffernüsse finish. As Trader Joe's explains, "Each box makes 30 belly-warming, pleasantly chewy, fantastically flavorful cookies."
Image Credit: Trader Joe's
Trend Themes
1. German-style Cookie Mixes - Opportunity for brands to capitalize on the popularity of international flavors and offer convenient and delicious baking mixes.
2. Holiday Cookie Game - Innovation potential in creating unique and festive cookie recipes for the holiday season, capturing the attention of consumers seeking new and exciting treats.
3. Spice Cookie Trend - Potential for the resurgence of spice cookies as a popular baking trend, with opportunities to experiment with different flavor combinations and ingredient variations.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to expand their product lines and introduce German-style cookie mixes, catering to customers looking for unique baking experiences.
2. Baking Goods - Potential for baking goods manufacturers to introduce specialized ingredients and spices, catering to the demand for unique and authentic flavors in homemade cookie mixes.
3. Retail - Opportunity for retailers to stock German-style cookie mixes, capitalizing on the trend and offering customers a convenient solution for baking traditional international treats.
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