The Peugeot 'Take the Car Challenge' Uses Brainwashing Techniques
Jamie Danielle Munro — June 29, 2011 — Autos
References: rpmgo & digitalbuzzblog
For those who love to use Facebook and are avid car fans, this Peugeot 'Take the Car Challenge' interactive marketing ploy would seduce you in no time.
The interactive ad had viewers click on a Peugeot car and, after logging into their Facebook account for identification purposes, the user was challenged to click and hold onto a car for as long as possible. This endurance test went until the last man standing, and the winner got to drive the clicked car for a week. Little did they know that the company spewed constant advertising the entire time spent hand to mouse.
Implications - This clever marketing tactic uses an incentive to hold consumer attention for a long duration of time whereby they are then exposed to advertising. Subtlety is an excellent tactic to use in marketing as consumers do not like feeling like they are being sold to.
The interactive ad had viewers click on a Peugeot car and, after logging into their Facebook account for identification purposes, the user was challenged to click and hold onto a car for as long as possible. This endurance test went until the last man standing, and the winner got to drive the clicked car for a week. Little did they know that the company spewed constant advertising the entire time spent hand to mouse.
Implications - This clever marketing tactic uses an incentive to hold consumer attention for a long duration of time whereby they are then exposed to advertising. Subtlety is an excellent tactic to use in marketing as consumers do not like feeling like they are being sold to.
Trend Themes
1. Interactive Marketing Tactics - Companies can explore interactive marketing strategies and use incentives to hold customer attention for extended periods to subtly expose them to advertising.
2. Social Media Advertising Techniques - Businesses can utilize social media platforms such as Facebook to leverage the user base and target customers with subtle ads.
3. Endurance-based Advertising Campaigns - Companies can create marketing campaigns that challenge customers to hold a product for an extended period to increase exposure to advertising.
Industry Implications
1. Automotive Industry - Car manufacturers can create similar endurance-based marketing campaigns to promote their cars and subtly expose customers to advertising.
2. Social Media Industry - Social media platforms can offer new advertising features to businesses to tap into their user base and increase ad revenue through interactive marketing campaigns.
3. Advertising Industry - Ad agencies can develop innovative and interactive marketing tactics to capture and hold consumer attention for extended periods and create a new revenue stream for clients.
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