'Petra' by Andrea Zvadova Features Some Sensual Photographs
Allison Love — August 20, 2010 — Fashion
References: andreazvadova & behance.net
'Petra' by Andrea Zvadova showcases some interesting fashion accessories, namely a shoulder cap ornament.
The photography features a beautiful model who shows off this interesting fashion statement quite perfectly, almost as if it's the most natural piece of clothing ever. Regardless of its bizarre nature, the shoulder cap accessory is quite cool, demonstrating a new feature to strapless gowns. 'Petra' by Andrea Zvadova is for all those that want to try new things.
Implications - One of the fastest ways to raise brand recognition is by investing in marketing that is subtly sexually charged. By eschewing the safe boundaries of every day marketing, and sidestepping the controversy associated with overt sexual marketing, the company shows a commitment to operating outside of the norms of conventional marketing.
The photography features a beautiful model who shows off this interesting fashion statement quite perfectly, almost as if it's the most natural piece of clothing ever. Regardless of its bizarre nature, the shoulder cap accessory is quite cool, demonstrating a new feature to strapless gowns. 'Petra' by Andrea Zvadova is for all those that want to try new things.
Implications - One of the fastest ways to raise brand recognition is by investing in marketing that is subtly sexually charged. By eschewing the safe boundaries of every day marketing, and sidestepping the controversy associated with overt sexual marketing, the company shows a commitment to operating outside of the norms of conventional marketing.
Trend Themes
1. Fashion Accessories Redefining Clothing - The unusual shoulder cap accessory demonstrates a new feature to strapless gowns, pushing the boundaries of traditional fashion accessories.
2. Sexually-charged Marketing Strategies - 'Petra' by Andrea Zvadova proves that subtly sexually charged marketing can differentiate a brand and attract more attention from the public and media.
3. Experimentation with Bold Fashion Statements - The bizarre yet cool shoulder cap accessory invites people to try new fashion statements, disrupting typical clothing norms.
Industry Implications
1. Fashion and Apparel - This trend could spark an opportunity for unconventional fashion accessories to be introduced into the market.
2. Marketing and Advertising - Companies can explore and experiment with subtly sexually charged marketing to differentiate their brand from competitors.
3. Retail and E-commerce - The shoulder cap accessory can appeal to consumers looking for bold and unique fashion accessories, offering a new selling point for retailers or e-commerce platforms.
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