Peter Saville Puts an Abstract Spin on the Iconic Lacoste Gator
Michael Hines — November 26, 2013 — Fashion
References: petersaville.info & dezeen
Graphic designer Peter Saville has put a unique twist on the iconic Lacoste alligator for the holiday season. The French fashion brand approached Saville about redesigning a line of polo shirts. Instead of radically changing the look of the shirt, the graphic designer chose to remix the alligator that sits on the shirt. The result is a series of designs that run from highly abstract to incredibly accurate.
Many of Saville’s Lacoste alligators look normal, albeit with a slight twist here or there. However, the best drawings are the ones that are offbeat. There are ones that consist solely of lines, squiggles and dots. If the designs weren’t on a Lacoste polo, you wouldn’t be able to tell what they’re of. Peter Saville’s shirts will be available in the brand’s Holiday Collector no. 8 range.
Many of Saville’s Lacoste alligators look normal, albeit with a slight twist here or there. However, the best drawings are the ones that are offbeat. There are ones that consist solely of lines, squiggles and dots. If the designs weren’t on a Lacoste polo, you wouldn’t be able to tell what they’re of. Peter Saville’s shirts will be available in the brand’s Holiday Collector no. 8 range.
Trend Themes
1. Abstract Fashion Logos - Exploring abstract and unconventional interpretations of iconic fashion logos presents an opportunity for disruptive innovation in the fashion industry.
2. Remixed Branding Elements - Artistically remixing brand icons can lead to disruptive innovation in brand communication and identity design across industries.
3. Minimalist Graphic Design - Adopting minimalist and stripped-down graphic design approaches enables disruptive innovation in visual communication strategies for brands.
Industry Implications
1. Fashion - In the fashion industry, embracing unique logo interpretations can create disruptive innovation opportunities in brand image and product design.
2. Graphic Design - In the graphic design industry, exploring unconventional approaches to logo design can spark disruptive innovation in brand identity and visual communication.
3. Art and Collectibles - The art and collectibles industry can benefit from incorporating abstract logo designs, offering disruptive innovation opportunities for artistic expression and brand collaborations.
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