Geneu's U+ System Analyzes DNA to Offer Personalized Skin Care
Alyson Wyers — October 24, 2014 — Tech
References: geneu & springwise
One concern many people have with anti-aging products is a lack of results, which is often due to a lack of personalized skin care. Based out of the UK, Geneu developed the U+ system, which uses DNA analysis to ensure skin care is customized for that customer. Their in-store gene analysis addresses the 0.1% of DNA that differs between every person.
Geneu made a microchip that is able to detect human DNA and find these discrepancies. The U+ personalized skin care system is bringing medical-quality technology to consumers. Geneu customers take a swab sample to begin with. Instead of studying swabs in a lab, which can be a lengthy process, the microchip is capable of finding the relevant information in only a few minutes.
Geneu made a microchip that is able to detect human DNA and find these discrepancies. The U+ personalized skin care system is bringing medical-quality technology to consumers. Geneu customers take a swab sample to begin with. Instead of studying swabs in a lab, which can be a lengthy process, the microchip is capable of finding the relevant information in only a few minutes.
Trend Themes
1. Personalized Skin Care - Innovative gene analysis technology creates opportunities for personalized skin care products, catering specifically to individual customers.
2. Medical-grade Consumer Products - The integration of medical technology into consumer products is becoming more prevalent, with an opportunity for businesses to develop more medical-grade beauty products.
3. Rapid DNA Analysis - The acceleration of DNA analysis through microchip usage is changing the game, providing opportunities to enhance and speed up various industries from healthcare to criminal forensics.
Industry Implications
1. Beauty Industry - The beauty industry is being disrupted by scientific advancements with opportunities for personalized beauty products and transformative effects of medical technology.
2. Healthcare Industry - Advancements in DNA analysis technology have huge potential in the healthcare industry, including rapid diagnoses and customized treatments.
3. Forensics Industry - The use of microchip DNA analysis creates opportunities in the forensics industry, enabling faster and more accurate identification of suspects in criminal cases.
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