'The Catch' is a Dating App That Prioritizes Personality Over Looks
Katherine Pendrill — March 7, 2016 — Tech
References: itunes.apple & bustle
'The Catch' is a new dating app that prioritizes personality over looks. While there are a wide variety of dating apps available to consumers, many of these platforms revolve around the idea of physical attraction. This dating app provides an alternative for those who are looking for more than just a good-looking match.
The Catch was developed by Shannon Ong, who grew tired of using the same old dating apps. Ong's new app is a cross between The Dating Game and The Bachelorette in that women have the power to ask men questions about themselves. The app includes a multi-player game where women can ask up to four men questions she has created herself or questions from the app's database. After the 24-hour time limit has ended, each man's response is ranked from high to low. The app will then rank each player and reveal the winner. It is only the winner that is granted the opportunity to chat with the woman who initiated the game.
The game-based platform prioritizes personality over looks in order to give women more information about their potential matches.
The Catch was developed by Shannon Ong, who grew tired of using the same old dating apps. Ong's new app is a cross between The Dating Game and The Bachelorette in that women have the power to ask men questions about themselves. The app includes a multi-player game where women can ask up to four men questions she has created herself or questions from the app's database. After the 24-hour time limit has ended, each man's response is ranked from high to low. The app will then rank each player and reveal the winner. It is only the winner that is granted the opportunity to chat with the woman who initiated the game.
The game-based platform prioritizes personality over looks in order to give women more information about their potential matches.
Trend Themes
1. Personality-driven Dating - Developing dating apps that prioritize personality over looks opens up opportunities for users to find meaningful connections based on shared interests and values.
2. Interactive Questioning - Integrating a game-like platform that allows users to ask and answer questions fosters engagement and deeper conversations in the dating app space.
3. Preference-based Matchmaking - Creating dating apps that focus on preferences and compatibility rather than solely physical attraction can disrupt the traditional dating app market and attract users seeking more meaningful relationships.
Industry Implications
1. Online Dating - The online dating industry can leverage personality-based app features to attract users tired of solely appearance-driven platforms and provide a more tailored experience.
2. Gaming - The gaming industry can explore partnerships with dating apps to incorporate interactive elements, game mechanics, and user-generated content to enhance user engagement and create more immersive experiences.
3. Market Research - The market research industry can analyze data collected from personality-based dating apps to gain insights into user preferences, behavior patterns, and matchmaking success factors, offering valuable insights for dating platforms and relationship-focused brands.
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