The 'Persado Go' Platform is a Persuasion Automation Solution
Katherine Pendrill — March 22, 2016 — Marketing
'Persado Go' is a new tool that uses persuasive language to encourage more people to open marketing emails. One of the biggest challenges of email marketing is simply getting people to click on and open the messages they receive in their inbox. This tool helps companies reach a wider audience by ensuring that messages are not only received, but also read.
Persado Go works by using machine learning and an expansive database of campaign performance information to identify the type of language that different demographics will relate to. The program will then suggest words that marketers can use to elicit an emotional response, as well as words to avoid based on cultural sensitivities. The tool can be used for a wide variety of applications, including landing pages, display ads and even email subject line generation.
Available in over 20 different languages, the platform offers a unique solution for marketers interested in understanding how specific word choices can influence click rates.
Persado Go works by using machine learning and an expansive database of campaign performance information to identify the type of language that different demographics will relate to. The program will then suggest words that marketers can use to elicit an emotional response, as well as words to avoid based on cultural sensitivities. The tool can be used for a wide variety of applications, including landing pages, display ads and even email subject line generation.
Available in over 20 different languages, the platform offers a unique solution for marketers interested in understanding how specific word choices can influence click rates.
Trend Themes
1. Persuasion Automation - Automated tools that personalize messages with persuasive language to increase engagement rates.
2. Machine Learning for Marketing - Developing software solutions that can predict the effectiveness of message language based on demographic data.
3. Cross-language Marketing - Incorporating automated translation and persuasion software to appeal to a global audience through their native language.
Industry Implications
1. Marketing Technology - Developing software that uses AI to improve customer engagement by automating personalized message language.
2. Email Marketing - Developing personalized email marketing campaigns that use persuasive language and automated translation to reach a wider audience.
3. Advertising and Public Relations - Incorporating automated persuasion software into display ads, social media posts, and press releases to boost engagement rates.
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