The Intimission Perfume Product Branding is Seductive in Nature
Michael Hemsworth — May 19, 2016 — Fashion
References: armbrand & packagingoftheworld
The packaging of Intimission perfume products might have one thinking it's a naughty cosmetic from afar, but the branding is designed to rather entice consumers with the idea of seduction.
Focused on the female mouth, the packaging features a picture of a mouth either biting a lip, opened slightly or wide open. Each one features a different color of lipstick that pertains to the intensity of the fragrance. The packaging goes against the traditional trends seen in the fragrance packaging industry to make it pop off the shelf visually.
The Intimission perfume product packaging is the work of the ARMBRAND Studio and helps to convey the message to consumers a notion of seduction associated with the product within. Moreover, the Intimission product packaging helps consumers identify it more clearly on the store shelf that is often overcrowded with competitors.
Focused on the female mouth, the packaging features a picture of a mouth either biting a lip, opened slightly or wide open. Each one features a different color of lipstick that pertains to the intensity of the fragrance. The packaging goes against the traditional trends seen in the fragrance packaging industry to make it pop off the shelf visually.
The Intimission perfume product packaging is the work of the ARMBRAND Studio and helps to convey the message to consumers a notion of seduction associated with the product within. Moreover, the Intimission product packaging helps consumers identify it more clearly on the store shelf that is often overcrowded with competitors.
Trend Themes
1. Seductive Product Packaging - Brands can capitalize on sensory messaging to create packaging that taps into emotions beyond basic function.
2. Reimagined Cosmetic Packaging - Cosmetic companies can break from traditional packaging trends to create eye-catching designs that tell a story.
3. Lipstick-inspired Packaging - Packaging that incorporates lipstick designs or colors can help enhance brand identity and differentiate products on store shelves.
Industry Implications
1. Fragrance - Fragrance companies can explore more innovative and provocative packaging designs to stand out in the market and attract consumers.
2. Cosmetics - Cosmetic companies can leverage unique and provocative packaging designs to make a statement and attract customers searching for something different.
3. Retail - Retail stores can benefit from partnering with brands that offer unique and eye-catching packaging that helps differentiate their products on crowded shelves.
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