NikeLab Added to Its Collection of 'Match Classics' with New Colorways
Riley von Niessen — August 31, 2016 — Fashion
References: shop.doverstreetmarket & highsnobiety
As a means to offer more variation in consumer choice, NikeLab readjusted its perforated shoes to include further color options.
Previously, the brand released two contrasting variations -- one of which was a neutral tone while the other was a bright eye-catching teal. Now, NikeLab is set to offer black and muted mint green additions to the 'Match Classics' collection. With sleek one-toned colorways, the sneakers are both appealing to look at and versatile to wear.
The perforated material on the uppers meanwhile makes the offerings more breathable -- allowing consumers to wear the sneakers in varying levels of heat. This also adds more depth to the design, as the perforations work as a type of minimalist pattern on the uppers -- which is further complemented by the variance between this and the brand's use of more solid material throughout.
Previously, the brand released two contrasting variations -- one of which was a neutral tone while the other was a bright eye-catching teal. Now, NikeLab is set to offer black and muted mint green additions to the 'Match Classics' collection. With sleek one-toned colorways, the sneakers are both appealing to look at and versatile to wear.
The perforated material on the uppers meanwhile makes the offerings more breathable -- allowing consumers to wear the sneakers in varying levels of heat. This also adds more depth to the design, as the perforations work as a type of minimalist pattern on the uppers -- which is further complemented by the variance between this and the brand's use of more solid material throughout.
Trend Themes
1. Perforated Shoes - The addition of new colorways to NikeLab's 'Match Classics' collection showcases the trend of customization and personalization in footwear.
2. Sleek Colorways - The use of one-toned black and muted mint green color options taps into the trend of minimalist design and understated elegance.
3. Breathable Materials - The incorporation of perforated uppers in the sneakers caters to the growing trend of comfort and breathability in footwear.
Industry Implications
1. Footwear - The updated perforated shoes align with the footwear industry's focus on innovation and customization to meet consumer demands.
2. Fashion - The sleek colorways and minimalist design reflect the ongoing trends in the fashion industry towards simplicity and versatility.
3. Sportswear - The breathable materials of the sneakers address the sportswear industry's commitment to performance and functionality for athletes and fitness enthusiasts.
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