PINTRILL Introduces Its Latest Sub-Label Project PENTRILL
Amy Duong — March 29, 2018 — Art & Design
References: pintrill & highsnobiety
Leading pin accessory label PINTRILL branches out on a new project by introducing PENTRILL, a upcoming sub-label surrounding specialty pens. It is planned to be launching this weekend and offers a range of pens in a variety of colorways and styles. The stationary selection also includes vintage pens as well, and offers a custom bar that enables consumers to select from their own preference of colors and design their own specialty PENTRILL pen.
PENTRILL's Jordan Roschwalb expresses his admiration of collecting items and has been a collector of pens through his travels for a while now. He believes in the concept that a pen is suitable for anyone and entirely non conforming. The PENTRILL specialty stationary will be priced from $2 USD to $5 USD, and will be exclusively available in Brooklyn, New York's 231 Grand Street for a limited time. The label will also be dropping t-shirts and notebooks starting April 1.
PENTRILL's Jordan Roschwalb expresses his admiration of collecting items and has been a collector of pens through his travels for a while now. He believes in the concept that a pen is suitable for anyone and entirely non conforming. The PENTRILL specialty stationary will be priced from $2 USD to $5 USD, and will be exclusively available in Brooklyn, New York's 231 Grand Street for a limited time. The label will also be dropping t-shirts and notebooks starting April 1.
Trend Themes
1. Specialty Pens - Opportunity for disruptive innovation in the stationary industry by offering unique and customizable pens.
2. Sub-labels - Disruptive innovation opportunity in the fashion industry by introducing sub-labels that cater to specific accessory categories.
3. Customization - Disruptive innovation opportunity in the retail industry by providing consumers with the ability to customize their own pens with preferred colors and designs.
Industry Implications
1. Stationary - Disruptive innovation opportunity in the stationary industry by introducing specialty pens and expanding product offerings beyond traditional stationery items.
2. Fashion - Disruptive innovation opportunity in the fashion industry by diversifying product lines and introducing sub-labels focused on specific accessory categories.
3. Retail - Disruptive innovation opportunity in the retail industry by offering customization options for consumers and creating personalized products.
1.3
Score
Popularity
Activity
Freshness
