Penguin Books Creates the 'Unputdownable' Book Campaign
Tisah Tucknott — July 7, 2009 — Business
References: scaryideas
If you’ve ever had a hard time putting a good book down, then you can probably relate to Penguin Book’s latest campaign. Named ‘Unputdownable,’ this marketing strategy uses people’s hands as books.
The ingenious idea makes you look twice before understanding the meaning behind the pictures. Check out the gallery to see how your hands can pass as ‘Unputdownable’ novels.
Implications - It seems that the most effective advertising campaigns are those that have a simple execution based on an insightful concept. This Penguin Books campaign, entitled 'Unputdownable' Book, is a great example of straight-to-the-point imagery paired with a truthful, insightful idea that other companies and ad agencies could benefit from following.
The ingenious idea makes you look twice before understanding the meaning behind the pictures. Check out the gallery to see how your hands can pass as ‘Unputdownable’ novels.
Implications - It seems that the most effective advertising campaigns are those that have a simple execution based on an insightful concept. This Penguin Books campaign, entitled 'Unputdownable' Book, is a great example of straight-to-the-point imagery paired with a truthful, insightful idea that other companies and ad agencies could benefit from following.
Trend Themes
1. Simple Advertising Campaigns - Opportunity for companies and ad agencies to create effective marketing strategies with straightforward imagery paired with insightful concepts.
2. Interactive Advertising - Opportunity for brands to engage consumers through unique and interactive campaigns such as Penguin Books' 'Unputdownable' promotion.
3. Visual Storytelling - Opportunity for businesses to communicate powerful messages through visual storytelling techniques like the use of hands as books in the 'Unputdownable' campaign.
Industry Implications
1. Book Publishing - Disruptive innovation opportunities in the book publishing industry to create engaging and memorable marketing campaigns.
2. Advertising and Marketing - Disruptive innovation opportunities for ad agencies and marketers to find new and creative ways to capture audience attention.
3. Design and Creative Services - Opportunity for designers and creative professionals to explore innovative storytelling techniques in their campaigns, inspired by the 'Unputdownable' book concept.
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