Pendleton Wool Linked with Nike to Makeover Some of Its Classics
Riley von Niessen — September 22, 2016 — Fashion
Reworking a Nike basketball silhouette, in addition to the 'Benassi JDI Slide,' a simplistic slip-on sandal, Oregon's Pendleton Wool stylishly supplies the shoes with its brand colors.
The basketball sneakers are covered primarily in white leather, however the upper is strongly accented with inclusions of colorful wool in yellow, green and black -- all of which are separated by white wool that contrasts with the leather on the rest. The bottom consists of a well-gripped rubber sole of the same tone.
White laces top it all off, making for an iconic Nike look that honors its Pendleton Wool collaboration well. The Benassi JDI Slides do this similarly, however split up the color a little more starkly and impose Nike's branding over top in black -- making for a highly comfortable shoe that's heavily linked to its creators.
The basketball sneakers are covered primarily in white leather, however the upper is strongly accented with inclusions of colorful wool in yellow, green and black -- all of which are separated by white wool that contrasts with the leather on the rest. The bottom consists of a well-gripped rubber sole of the same tone.
White laces top it all off, making for an iconic Nike look that honors its Pendleton Wool collaboration well. The Benassi JDI Slides do this similarly, however split up the color a little more starkly and impose Nike's branding over top in black -- making for a highly comfortable shoe that's heavily linked to its creators.
Trend Themes
1. Wool-clad Basketball Sneakers - The trend of using wool as a material in basketball sneakers offers an opportunity for disruptive innovation in the athletic footwear industry.
2. Collaborative Design Partnerships - The trend of collaborations between fashion brands and athletic footwear companies opens up opportunities for disruptive innovation in both industries.
3. Colorful Accents in Footwear - The trend of incorporating colorful accents, such as wool, in footwear designs presents opportunities for disruptive innovation in the fashion and lifestyle industries.
Industry Implications
1. Athletic Footwear - The athletic footwear industry could benefit from exploring innovative materials and design collaborations to create unique and stylish products.
2. Fashion - The fashion industry can leverage collaborative partnerships with athletic footwear companies to create trendy and eye-catching footwear designs.
3. Lifestyle - The lifestyle industry can tap into the demand for fashionable and comfortable footwear by incorporating colorful accents and innovative materials in their product offerings.
2.7
Score
Popularity
Activity
Freshness
