Payittome Calls Companies to Grant Consumer Wishes
Armida Ascano — September 5, 2010 — Tech
References: payittome.tumblr & twitter
Payittome is a social experiment that grants consumer wishes. The Payittome Twitter account first asks its followers to make a wish. The wish will be granted under one condition -- it is specific to a company or product. Once the specific wish is made, companies have the opportunity to promote themselves by fulfilling a follower's wishes.
The (anonymous) creator of Payittome has worked out a system for wish makers and fulfillers alike. Armed with social media, a PayPal account and list of stern rules, Payittome is offering companies a way to make consumers very happy.
The (anonymous) creator of Payittome has worked out a system for wish makers and fulfillers alike. Armed with social media, a PayPal account and list of stern rules, Payittome is offering companies a way to make consumers very happy.
Trend Themes
1. Consumer Wish Fulfillment - Companies can disrupt traditional marketing campaigns by promoting themselves through fulfilling specific consumer wishes
2. Social Media-driven Marketing - Companies can disrupt traditional marketing campaigns by using social media platforms like Twitter to connect with consumers
3. Gamefication of Marketing - Companies can disrupt traditional marketing campaigns by offering rewards to consumers through fulfilling their wishes, turning marketing into a competition to grab the most attention
Industry Implications
1. Consumer Goods - Consumer goods companies can disrupt traditional marketing campaigns by promoting their brands through fulfilling specific customer wishes
2. Service-based Industries - Service-based companies can disrupt traditional marketing campaigns by using social media platforms like Twitter to connect with consumers in innovative ways and fulfill their specific needs and requests
3. Marketing and Advertising - Marketing and advertising companies can disrupt traditional marketing campaigns by offering gameficated marketing services which include the promotion of fulfilling specific customer wishes
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