This Animalistic Themed Series is Illusory and Hypnotic
Farida Helmy — July 20, 2014 — Art & Design
References: yehrintong & designfaves
Prepare to get hypnotized by this awesomely pattered illustrations series. Using mostly two colors to create this psychedelic series, artist Yehrin Tong creates densely patterned designs that can only be described as eye candy.
Tong's illusory and eye-boggling pattered illustrations series is made up of mesmerizing graphic designs and typographic artwork. Her mathematical motifs, optical illusions and meticulous detail are so beautifully crafted that it should come as no surprise that her work has appeared in everything from ad campaigns on print and screen to installations to editorial illustrations for fashion prints -- some of her clients include Adidas, Apple, Dell, New York Times and the Prado Museum.
In this series, we see the artist exploring mostly animal imagery using cats, zebras and owls in repetitive forms.
Tong's illusory and eye-boggling pattered illustrations series is made up of mesmerizing graphic designs and typographic artwork. Her mathematical motifs, optical illusions and meticulous detail are so beautifully crafted that it should come as no surprise that her work has appeared in everything from ad campaigns on print and screen to installations to editorial illustrations for fashion prints -- some of her clients include Adidas, Apple, Dell, New York Times and the Prado Museum.
In this series, we see the artist exploring mostly animal imagery using cats, zebras and owls in repetitive forms.
Trend Themes
1. Psychedelic Patterned Illustrations - The trend of using intricate patterns and optical illusions in illustrations and graphic design for advertising campaigns and editorial work.
2. Animalistic Themed Artwork - The trend of incorporating animal imagery in graphic design, illustration and fine art for advertising campaigns, product design and editorial work.
3. Minimalistic Color Usage - The trend of using only two colors in graphic design, illustration and art, for creating minimalistic yet captivating designs that standout in advertising campaigns and editorial work.
Industry Implications
1. Advertising - Disruptive innovation opportunities exist in incorporating intricate patterns, incorporating animal imagery in advertisements campaigns and using minimalistic color usage to catch customers attention.
2. Product Design - Disruptive innovation opportunities exist in incorporating animalistic themed designs with intricate patterns and minimalistic colors to make products stand out.
3. Publishing - Disruptive innovation opportunities exist in using intricate pattern and animal imagery to create book covers, product packaging, and editorial artwork that captivate the attention of readers and customers alike.
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