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Streamlined Sustainable Footwear

Clean the Sky - Positive Eco Trends & Breakthroughs

California-Based Brand Patara Offers Minimalist Travel Shoes

— August 6, 2020 — Eco
Patara Shoes, the California brand dedicated to creating sustainable footwear that can be seamlessly integrated into your wardrobe, recently unveiled new offerings in time for fall. Each timeless piece offers a casual yet elevated aesthetic that will appeal to contemporary consumers looking to upgrade their wardrobe.

Notably, the new Patara collection includes the Eco Tan Seeker, a classic slip-on with a playful twist that maintains a minimalist profile. Made from premium cork and recycled foam, the shoe wicks away moisture and minimizes odor, all while offering arch support. In addition, the Patara Taj Cobalt Nomad offers a more vibrant aesthetic with a mid to low collar and a classic derby silhouette. Thanks to its premium cork and recycled foam, consumers can fearlessly wear the shoes without fear or odor or moisture.

Consumers can view the entire collection online. The accessible prices start at $98 USD.

Image Credit: Patara
Trend Themes
1. Sustainable Fashion - The trend towards eco-friendly fashion using materials like cork and recycled foam creates opportunities for disruptive innovation in producing sustainable clothing and accessories.
2. Casual and Elevated Aesthetics - The trend towards minimalistic and stylish designs for everyday wear creates opportunities for disruptive innovation in producing versatile and fashionable footwear.
3. Direct-to-consumer Sales - The rise of direct-to-consumer sales enables sustainable footwear brands like Patara Shoes to reach a wider audience and the opportunity for disruptive innovation in the e-commerce industry.
Industry Implications
1. Fashion and Apparel - Patara Shoes is at the forefront of the trend towards sustainable, eco-friendly fashion, presenting an opportunity for disruptive innovation in the fashion industry.
2. Footwear - The rise of minimalistic and sustainable styles in footwear creates opportunities for disruptive innovation in the footwear industry.
3. E-commerce - The trend towards direct-to-consumer sales presents an opportunity for disruptive innovation in the e-commerce industry, allowing brands like Patara Shoes to reach a wider audience.
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