The Toyota 'uBox' Passenger Vehicle Features an Unexpected Design
Michael Hemsworth — April 13, 2016 — Autos
References: toyotanewsroom & gizmag
The design of the Toyota 'uBox' passenger vehicle is making headlines for being an interesting approach to automotive design. Focused towards Generation Z, the Toyota 'uBox' is intended to look like nothing else on the road. The interior space can be rearranged to focus on carrying cargo as well as people with the rooftop of the vehicle being crafted entirely from glass.
The Toyota 'uBox' is designed as a passenger vehicle that will operate well as a traditional vehicle during the week and be ready for road trips on the weekend.
Being that Toyota recently discontinued the Scion brand (the more youth-focused brand), the Toyota 'uBox' concept shows what could be in store. The design is intended to get Generation Z excited about cars, which many industry experts would say is a tough battle to wage.
The Toyota 'uBox' is designed as a passenger vehicle that will operate well as a traditional vehicle during the week and be ready for road trips on the weekend.
Being that Toyota recently discontinued the Scion brand (the more youth-focused brand), the Toyota 'uBox' concept shows what could be in store. The design is intended to get Generation Z excited about cars, which many industry experts would say is a tough battle to wage.
Trend Themes
1. Gen Z-focused Vehicles - Introduce unique vehicles targeting the needs and preferences of Generation Z to increase their interest and engagement in the automotive industry.
2. Flexible Interior Design - Optimize interior space to provide flexibility in the use and purpose of vehicles.
3. Glass-skinned Rooftops - Develop cars that incorporate glass skinned rooftops to create a unique and sophisticated design element.
Industry Implications
1. Auto Manufacturing Industry - Create unconventional and innovative designs to target the younger and tech-savvy demographic.
2. Transportation Industry - Incorporate customizable spaces and features into both private and public transport vehicles to cater to the multi-functional needs of consumers.
3. Architecture Industry - Collaborate with automakers to design and implement glass features, such as sunroofs or retractable glass roofs, in building architecture to create a cohesive and uniform aesthetic with vehicles.
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