Parra's Unofficial Nike Installation Gives Brand Cred
Christina Butty — July 23, 2009 — Art & Design
References: atmos-tokyo & hypebeast
In the new era of marketing, the following is exactly what big corporations pray to achieve. Dutch artist Parra is not officially associated with Nike’s Aero Flight and Aero Fit but has put together some artwork to help promote it.
This type of guerrilla marketing adds legitimacy to a brand that just can’t be bought for any amount of money. Located in the new Atmos girls store in Tokyo’s Lafloret Harajuku district, this installation will be up until July 27.
This type of guerrilla marketing adds legitimacy to a brand that just can’t be bought for any amount of money. Located in the new Atmos girls store in Tokyo’s Lafloret Harajuku district, this installation will be up until July 27.
Trend Themes
1. Guerrilla Marketing - Opportunity for brands to gain legitimacy and authenticity through unconventional promotional tactics.
2. Artistic Collaborations - Partnerships between artists and brands create unique and engaging marketing campaigns.
3. Unofficial Brand Associations - Artwork and installations can generate buzz and credibility for a brand, even without official affiliations.
Industry Implications
1. Fashion - Fashion brands can collaborate with artists to create visually captivating installations and enhance brand image.
2. Retail - Retailers can use guerrilla marketing techniques to create immersive experiences and drive foot traffic to stores.
3. Advertising - Advertising agencies can explore unconventional partnerships and installations to disrupt traditional marketing strategies.
2.5
Score
Popularity
Activity
Freshness
