Twelve South Created the ParcSlope to Enhance Apple Products
Riley von Niessen — January 19, 2021 — Tech
References: twelvesouth
The ParcSlope is a versatile metal stand from Twelve South, a consumer electronics accessories company that offers sleek products that help users to make the most out of their tech.
The one-piece stand boasts an 18-degree angle, making it perfect for typing and sketching without causing strain to the wrists. As ParcSlope is designed to hold all types of Apple gear, users can lock in their iPads or MacBooks without having to worry about them sliding around. The open design also helps to promote airflow, which can prevent computers from overheating.
Twelve South Co-Founder Andrew Green spoke to the design, stating “ParcSlope elevates your MacBook screen for better ergonomics while keeping your keyboard and trackpad at desk level. But ParcSlope’s aggressively minimal design is what I’m most excited to share. When a desk accessory borders on a sculpture—you really have something special.”
Image Credit: Twelve South
The one-piece stand boasts an 18-degree angle, making it perfect for typing and sketching without causing strain to the wrists. As ParcSlope is designed to hold all types of Apple gear, users can lock in their iPads or MacBooks without having to worry about them sliding around. The open design also helps to promote airflow, which can prevent computers from overheating.
Twelve South Co-Founder Andrew Green spoke to the design, stating “ParcSlope elevates your MacBook screen for better ergonomics while keeping your keyboard and trackpad at desk level. But ParcSlope’s aggressively minimal design is what I’m most excited to share. When a desk accessory borders on a sculpture—you really have something special.”
Image Credit: Twelve South
Trend Themes
1. Ergonomic Tech Accessories - As more people work from home, creating ergonomic tech accessories that improve posture and prevent strain will be a valuable market disruption opportunity.
2. Versatile Device Stands - Designing versatile device stands that can hold a variety of gadgets can be a disruptive opportunity for tech accessory companies.
3. Sleek Minimalist Design - Tech accessory companies can disrupt the market by creating sleek, minimalist designs that blur the line between functional device stand and decorative sculpture.
Industry Implications
1. Consumer Electronics Accessories - Consumer electronics accessories companies can disrupt the market by creating versatile, ergonomic, and stylish tech accessories that improve productivity and comfort of remote workers.
2. Furniture - Furniture companies can disrupt the market by designing furniture that incorporates ergonomic device stands to make it easy for people to work comfortably from their couches or beds.
3. Interior Design - Interior designers can disrupt the market by recommending and incorporating sleek and stylish device stands into their clients’ home and office decor.
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