Puma and parcelLab Develop a Post-Online Purchasing Platform
References: parcellab & retailtechinnovationhub
Puma and parcelLab are collaborating to create a post-online purchase platform that will provide consumers with updates on the status of their packages during the shipping process. The partnership allows Puma to refine its online shopping experience and give customers delivery updates on future purchases. This platform will create more opportunities for Puma and parcelLab to expand their customer base and capabilities.
parcelLab acknowledges that the shipping process is one of the most critical parts of the customer’s purchasing experience. Still, many retailers tend to leave that process to third-party mail carriers. As a result, there is a disconnect between the customer and the brand, and the updates are not always guaranteed to be accurate.
“Amid challenging conditions for online retailers, it is vital to ensure brands keep their customers informed across every stage of the journey. We are looking forward to working with Puma and helping them provide these experiences and ultimately drive sales and growth,” says Tobias Buxhoidt, CEO and Co-Founder of parcelLab.
Image Credit: parcelLab
parcelLab acknowledges that the shipping process is one of the most critical parts of the customer’s purchasing experience. Still, many retailers tend to leave that process to third-party mail carriers. As a result, there is a disconnect between the customer and the brand, and the updates are not always guaranteed to be accurate.
“Amid challenging conditions for online retailers, it is vital to ensure brands keep their customers informed across every stage of the journey. We are looking forward to working with Puma and helping them provide these experiences and ultimately drive sales and growth,” says Tobias Buxhoidt, CEO and Co-Founder of parcelLab.
Image Credit: parcelLab
Trend Themes
1. Post-purchase Platform - Developing a platform that provides customers with updates on the status of their packages during the shipping process to enhance customer experience.
2. Delivery Transparency - Creating opportunities for brands to establish trust with their customers by providing accurate and reliable delivery updates.
3. Shipping Customization - Offering customizable shipping options to fulfill customers’ needs and preferences for a personalized consumer experience.
Industry Implications
1. Retail - Retailers could leverage post-purchase platforms to enhance customer experience and retain customer loyalty while driving sales growth.
2. Logistics - Logistics companies could leverage delivery transparency and shipping customization to provide added value to retail brands and enhance customer experience.
3. E-commerce - E-commerce businesses could leverage post-purchase platforms to establish customer trust and manage customer expectations while reducing the risk of shipping-related complaints or returns.
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