The Paper by Paperless Post Stationary Line is Polished and Chic
Rebecca Byers — March 19, 2015 — Art & Design
References: hightidenyc & thedieline
The Paper by Paperless Post line is an ultramodern, understated first foray into offline stationary by the web greeting card brand. The sleek set includes envelopes and cards contained in a self-mailing box, all with an incredibly simple yet elegant design.
The online-offline hybrid collection by Paperless Post is an interesting venture, given that it seems counter intuitive for an e-card company to expand into print. However, the luxurious Paper set is refined in a way that suggests that if a consumer was going to put in the effort to send a handwritten note, it would likely be with unique stationary to mark the occasion.
The Paper line's packaging was designed by New York City-based creative agency High Tide and given its minimalist aesthetics, appeals to the contemporary, style-driven consumer.
The online-offline hybrid collection by Paperless Post is an interesting venture, given that it seems counter intuitive for an e-card company to expand into print. However, the luxurious Paper set is refined in a way that suggests that if a consumer was going to put in the effort to send a handwritten note, it would likely be with unique stationary to mark the occasion.
The Paper line's packaging was designed by New York City-based creative agency High Tide and given its minimalist aesthetics, appeals to the contemporary, style-driven consumer.
Trend Themes
1. Online-offline Hybrid Collections - The expansion of e-card companies into print, more specifically the Paper by Paperless Post line, indicates an opportunity for offline products that cater to the style-driven consumer.
2. Minimalist Aesthetics - Designs that incorporate a clean and simple look like the Paper by Paperless Post line have potential in the stationary industry.
3. Luxurious Refinement - The refined design approach of the Paper by Paperless Post line is indicative of opportunities for higher-end stationary products in the market.
Industry Implications
1. E-cards and Stationary - Companies within this industry have an opportunity to expand into offline products with designs that cater to style-driven consumers.
2. Print and Packaging - Companies within this industry have an opportunity to cater to the minimalist aesthetic trend with packaging designs that prioritize simplicity and elegance.
3. Luxury Goods - Companies within this industry have an opportunity to incorporate a refined design approach to stationary products, targeting consumers who value luxury and sophistication.
1.8
Score
Popularity
Activity
Freshness
