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Paper-Saving Towel Rolls

Clean the Sky - Positive Eco Trends & Breakthroughs

These Towel-Replacing Paper Rolls are Environmentally Friendly

— September 2, 2013 — Art & Design
Paper towels can be a drag to buy since it only has a one time use. Luckily, Etsy designer 'mamamade' created these creative paper towel rolls made of actual towels instead of paper. With a completely re-usable design, no extra paper will be wasted.

These Tree Saver Towels by 'mamamade' are a series of handmade hand towels with customizable prints, patterns and designs. Each hand towel comes with a series of three buttons fastened to the end of each towel so that the towels can connect together and form a roll. When someone wants to use one of the hand towels in the roll, they simply pull on the towel and it unclips just like a paper towel would rip. Once used, these hand towels can be washed and re-fastened together and used all over again.

Trend Themes
1. Reusable Towel Rolls - Opportunity to disrupt the paper towel industry by offering reusable towel rolls made of actual towels.
2. Customizable Hand Towels - Disruptive innovation opportunity by creating customizable hand towels with unique prints and designs.
3. Sustainable Cleaning Products - Opportunity to disrupt the cleaning industry by offering sustainable alternatives to single-use paper products.
Industry Implications
1. Home Furnishing - Opportunity for the home furnishing industry to provide reusable towel rolls as a sustainable alternative to paper towels.
2. Design and Printing - Disruptive innovation opportunity for the design and printing industry by offering customizable hand towels with unique prints and patterns.
3. Cleaning and Hygiene - Opportunity for the cleaning and hygiene industry to develop sustainable cleaning products that reduce waste and promote reusability.
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