Saving Rain Forests
Going Like Sixty — October 22, 2007 — World
References: ibelieveinadv
This paper dispenser has dual function, working as a subtle reminder that going green helps save South American rain forests.
A standard paper dispenser was modified by cutting out a part of the device in the shape of South America. Green foil was placed in the shape so that the level of towels was visible. As people use more paper, and the level falls, the image changes from light green to dark green, visually reminding the user to use fewer paper towels.
A standard paper dispenser was modified by cutting out a part of the device in the shape of South America. Green foil was placed in the shape so that the level of towels was visible. As people use more paper, and the level falls, the image changes from light green to dark green, visually reminding the user to use fewer paper towels.
Trend Themes
1. Sustainable Consumption - Opportunity for businesses to develop innovative products and services that promote eco-friendly practices in everyday life.
2. Behavioral Nudging - Potential to utilize visual cues and design modifications to influence consumer behavior towards more sustainable choices.
3. Green Technology - Emerging market for environmentally-friendly technologies that can help reduce resource consumption in various industries.
Industry Implications
1. Hospitality - Potential for hotels, restaurants, and other hospitality businesses to implement eco-friendly practices and technologies in their operations.
2. Retail - Opportunity for retailers to offer sustainable products and packaging options, promoting environmentally-conscious consumer choices.
3. Architecture and Interior Design - Potential for designers and builders to incorporate sustainable materials and designs that encourage environmentally-friendly behavior in buildings.
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