The Paper Chaser by Hyeon Joo Lee Never Fails to Keep Your Place
Meghan Young — March 26, 2010 — Art & Design
References: red-dot.sg & yankodesign
Aside from the simple genius behind the Paper Chaser, I love it for its name. I like to think of myself as a paper chaser of sorts--a reader so avid that I'm always chasing the next page in my novel. Yet our functions are completely different. While I read for pleasure, the Paper Chaser is hard at work making sure it always keeps my place.
Designed by Hyeon Joo Lee, the Paper Chaser is a bendy contraption that hugs the outer limits of a book while dipping into its core. Each time a page is turned, it essentially flips with it. Pretty nifty, right?
Designed by Hyeon Joo Lee, the Paper Chaser is a bendy contraption that hugs the outer limits of a book while dipping into its core. Each time a page is turned, it essentially flips with it. Pretty nifty, right?
Trend Themes
1. Bendable Bookmarks - The trend of bendable bookmarks is disrupting the traditional bookmark industry by providing a more versatile and innovative way to mark pages.
2. Interactive Reading Accessories - The trend of interactive reading accessories opens up opportunities for creating products that enhance the reading experience and add value to traditional books.
3. Novelty Bookmarks - The trend of novelty bookmarks is disrupting the bookmark industry by offering unique and fun options for readers to personalize their reading experience.
Industry Implications
1. Book Accessories - The book accessories industry has the opportunity to embrace bendable bookmarks and create innovative products that appeal to avid readers.
2. Reading Gadgets - The reading gadgets industry can capitalize on the trend of interactive reading accessories by developing technologically advanced gadgets that enhance the reading process.
3. Gifts and Stationery - The gifts and stationery industry can tap into the trend of novelty bookmarks to offer unique and creative bookmarks as gift options for book lovers.
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