This Pantone Colorwear Pop-Up Shop is Experimentally Genius
Jennifer Paul — February 14, 2014 — Fashion
References: pantonecolorwear & slamxhype
The Pantone Colorwear pop-up shop was created for New York Fashion Week. Key media personnel and influential color lovers came together to celebrate Pantone's pop-up shop at Scoop in New York. Pantone is the world's most iconic name in color.
Pantone wanted to unveil its new men's sportswear collection by launching a pop-up store in New York's Meatpacking District. It dazzled guests with an explosion of color that encompassed the entire store. The store was opened with a traditional ribbon-cutting ceremony by Scoop CEO Susan Davidson. Pantone Colorwear is a combination of emotion and functionality that creates the feeling of empowered style and comfortable usability.
The collection encompases staple pieces of menswear like tees, tanks, pants, shorts, sweaters and more. There is a sophisticated swing on these basic and contemporary clothing pieces. Every man can find something in this collection. The pop-up store makes the branding more luxurious and well kept.
Pantone wanted to unveil its new men's sportswear collection by launching a pop-up store in New York's Meatpacking District. It dazzled guests with an explosion of color that encompassed the entire store. The store was opened with a traditional ribbon-cutting ceremony by Scoop CEO Susan Davidson. Pantone Colorwear is a combination of emotion and functionality that creates the feeling of empowered style and comfortable usability.
The collection encompases staple pieces of menswear like tees, tanks, pants, shorts, sweaters and more. There is a sophisticated swing on these basic and contemporary clothing pieces. Every man can find something in this collection. The pop-up store makes the branding more luxurious and well kept.
Trend Themes
1. Pop-up Shop Innovations - The Pantone Colorwear Pop-Up Shop demonstrates the potential of creating a colorful and experimental experience in a temporary retail space for product launches and brand activation events.
2. Color-driven Fashion - Pantone's Colorwear collection highlights the trend of using bold and vibrant colors to elevate traditional men's sportswear into fashion-forward statement pieces.
3. Functionality-emotion Balance - Pantone Colorwear's combination of practicality and style offers opportunities for brands to explore the intersection of fashion and usability.
Industry Implications
1. Fashion and Apparel - Fashion brands can take inspiration from Pantone's Colorwear collection and pop-up shop concept to create their own high-impact activations that connect with consumers through color and style.
2. Retail - By creating visually stunning and immersive pop-up shops, retailers can drive traffic and sales through unique brand experiences that encourage consumer engagement.
3. Marketing and Advertising - The Pantone Colorwear Pop-Up Shop showcases the potential of experiential marketing to create lasting brand impressions through interactive and memorable events that put products in the hands of consumers.
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