The Pantone and Sephora Pop-Up Shop Launched New Collaboration
Sarah Moore — April 3, 2012 — Marketing
The Pantone and Sephora Pop-Up Shop launched a new collaboration between the two companies by bringing the Pantone Color Guide to life.
Commissioned by Neverstop, the mobile color shop was housed in large scale rendition of the Pantone lookbook in the middle of busy streets in both Manhattan and Los Angeles. The shop stood 23 feet tall by 43 feet long and featured a fully operational mechanized door, which opened like a fan. This emulates the way that Pantone's Color Guide itself opens.
Products made in the company's color of the year, Tangerine Tango, as well as harmonized and complementary tones, were housed inside and a digital screen displayed a live twitter feed.
The Pantone and Sephora Pop-Up Shop combined both the spontaneous nature of an impromptu store with the comforts of a traditional cosmetics showroom to launch their new line in a larger than life way.
Commissioned by Neverstop, the mobile color shop was housed in large scale rendition of the Pantone lookbook in the middle of busy streets in both Manhattan and Los Angeles. The shop stood 23 feet tall by 43 feet long and featured a fully operational mechanized door, which opened like a fan. This emulates the way that Pantone's Color Guide itself opens.
Products made in the company's color of the year, Tangerine Tango, as well as harmonized and complementary tones, were housed inside and a digital screen displayed a live twitter feed.
The Pantone and Sephora Pop-Up Shop combined both the spontaneous nature of an impromptu store with the comforts of a traditional cosmetics showroom to launch their new line in a larger than life way.
Trend Themes
1. Mobile Color Shop - Creating mobile pop-up shops that bring unique experiences to consumers, such as the Pantone and Sephora collaboration, can disrupt traditional retail models.
2. Mechanized Door - Implementing mechanized doors that emulate the company's iconic design, like the Pantone Color Guide, can enhance brand recognition and create a memorable customer experience.
3. Live Social Media Integration - Incorporating live social media feeds into physical retail spaces, as seen in the Pantone and Sephora Pop-Up Shop, can engage customers and generate real-time online buzz.
Industry Implications
1. Retail - The collaboration between Pantone and Sephora demonstrates innovative ways to create immersive and interactive experiences for retail customers.
2. Cosmetics - The Pantone and Sephora partnership showcases the potential for cosmetics brands to utilize unique pop-up shop concepts to launch new products.
3. Digital Signage - The integration of digital screens displaying live social media feeds in pop-up shops, like the Pantone and Sephora Pop-Up Shop, presents opportunities for the digital signage industry to enhance customer engagement.
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