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Leakproof Active Baby Diapers

Clean the Sky - Positive Eco Trends & Breakthroughs

Pampers Swaddlers Now Come in Size 8 for Babies Up to 46-Pounds

— July 1, 2023 — Life-Stages
Pampers Swaddlers are being introduced in a new size option from Procter & Gamble to provide parents with a way for active babies to stay protected from leaks. The diapers now come in size 8, which is rated for babies up to 46-pounds and have a skin-safe form that's up to 100% leakproof for better peace of mind. This is achieved thanks to Dual Leak-Guard Barriers that work to trap moisture, while still ensuring babies are as comfortable as possible.

The new Pampers Swaddlers size is being offered online and in-stores at Walmart, and responds to consumer demand for larger diapers at an affordable price point. The product comes with 38 diapers in each box to maximize value.
Trend Themes
1. Leakproof Baby Diapers - Disruptive innovation opportunity: Develop new diaper technology that provides even greater leak protection for active babies.
2. Large Size Diapers - Disruptive innovation opportunity: Create larger-sized diapers for babies that go beyond the current weight limits, accommodating the needs of bigger and older infants.
3. Value-driven Baby Products - Disruptive innovation opportunity: Develop affordable baby products that offer quality and practicality, satisfying consumer demand for cost-effective options.
Industry Implications
1. Baby Care - Disruptive innovation opportunity: Explore new materials, designs, and technologies to improve the performance and convenience of baby care products like diapers.
2. Retail - Disruptive innovation opportunity: Enhance the distribution and pricing strategies of baby products in retail settings, catering to the needs of parents seeking convenient and affordable options.
3. Textiles and Fabrics - Disruptive innovation opportunity: Develop advanced fabric technologies to create leakproof and comfortable diapers, meeting the evolving demands of parents and their active babies.
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