Puma Teams Up with 'The Godfather' to Drop New 'Palermo' Silhouette
Niko Pajkovic — August 13, 2021 — Fashion
References: puma & highsnobiety
The Godfather x PUMA Palermo revives the archival silhouette while paying tribute to the classic 1972 mobster flick. Released in three colorways, each version of the shoe is named after a specific scene or location from the film: 'The Wedding,' 'The Restaurant,' and 'The Bar.'
The green, earthy tones found in 'The Wedding' borrow from the colors of the opening scene of the film, and are the standout model of this new collection. In stark contrast, 'The Restaurant' presents neon blue and pink color combinations, while 'The Bar' consists of a red, blue, and off-white mix. All of the shoes come equipped with the Palermo's iconic rubber gum sole. Each model also dons a specific quote from the film printed in gold foil, such as "Leave the gun. Take the cannoli,"
Image Credit: Puma
The green, earthy tones found in 'The Wedding' borrow from the colors of the opening scene of the film, and are the standout model of this new collection. In stark contrast, 'The Restaurant' presents neon blue and pink color combinations, while 'The Bar' consists of a red, blue, and off-white mix. All of the shoes come equipped with the Palermo's iconic rubber gum sole. Each model also dons a specific quote from the film printed in gold foil, such as "Leave the gun. Take the cannoli,"
Image Credit: Puma
Trend Themes
1. Movie-inspired Fashion Collaborations - There is a demand for fashion and pop culture crossovers as a way for celebrities and influencers to express their fandom.
2. Nostalgic Revivals - Brands can capitalize on nostalgia and iconic pop culture references to create a sense of loyalty and exclusivity among their customers.
3. Color Story Collections - Designers can create limited-release collections based on cohesive color palettes, inspired by different films, books or other media.
Industry Implications
1. Fashion - The fashion industry can create movie-themed collections and clothing inspired by iconic movies.
2. Entertainment - Entertainment companies can collaborate with different fashion brands to create merchandise that references their popular movies, TV shows and franchises.
3. Retail - Retail companies can create exclusive collections that cater to customers’ nostalgia and inspiration for movies, music, and other pop culture references.
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