Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,093 inspiring examples.
Trend Reports
Discover why 1,281 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,534 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,281 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,534 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,229 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,093 cutting edge ideas.

Dealing With Drought

Clean the Sky - Positive Eco Trends & Breakthroughs

Painting Lawns Green

— October 23, 2007 — Eco
If you can't handle a dead yard in winter, or in the heat of summer, consider painting it to fake a lush lawn!

With the awful drought plaguing Atlanta and surrounding states, residents are finding it hard to cope with water shortage, and that includes dealing with the aesthetic demise of their lawns. Displeased with the ever-browning grasses resulting from water restrictions, some home owners have opted to utilize services like Always Green Grass Painting, a company that literally paints lawns green.

"Grass painting is non- toxic, environmentally friendly and depending on traffic it can last up to 90 days," the company site explains. "Our grass painting process keeps the grass warmer in the winter months and green during the summer months due to lack of rain, drought, over fertilization and fungus."

It's better than the alternative; these folks are keeping their gardens green in every sense, unlike those homeowners who sneak out at nights to water their thirsty lawns when they think no one is watching.

The photo gallery features before, during and after shots of a lawn painted by Always Green Grass.

Images of Alice in Wonderland keep springing to mind... remember the scene when they "Paint the Roses Red" to please the crazy queen of hearts?
Trend Themes
1. Artificial Grass Painting - The rise of artificial grass painting services presents an opportunity for homeowners to maintain a lush lawn appearance despite drought or water restrictions.
2. Environmentally Friendly Lawn Solutions - As water shortages and environmental concerns continue to grow, there is a disruptive innovation opportunity in the development of eco-friendly lawn painting solutions.
3. Lawn Aesthetics Innovation - The trend of painting lawns green highlights a potential market for innovative lawn aesthetics products and services that can address water scarcity challenges.
Industry Implications
1. Landscaping Services - Landscaping companies can explore offering grass painting services as a unique addition to their existing portfolio, capitalizing on the demand for lawn aesthetics solutions.
2. Home Improvement - The home improvement industry can tap into the trend of artificial grass painting by developing and marketing eco-friendly lawn painting products for DIY enthusiasts.
3. Environmentally Friendly Products - The growing demand for eco-friendly solutions opens up opportunities for companies to create and sell non-toxic grass painting products that are safe for the environment and human health.
3.9
Score
Popularity
Activity
Freshness