Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,197 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,197 cutting edge ideas.

Fake Soil Saves Planet

Clean the Sky - Positive Eco Trends & Breakthroughs

Japanese Plastic Dirt 'Pafcal'

— February 26, 2008 — Eco
Leave it to the Japanese to save the planet by covering concrete buildings in fake plastic. In an effort to help keep Tokyo and other cities green and ease the so-called "heat-island" problem of rising temperatures in crowded metropolitans, Japanese brewer Suntory Ltd. has created an alternative to soil. The motivation behind the fake soil is that Tokyo has very strict load requirements due to its earthquake-prone location, hence real dirt is hard to come by.

The synthetic dirt substitute, 'Pafcal', weighs less than half as much as real soil and is made of urethane. When used as a roof garden, it can reduce the internal temperature of a building up to 10 degrees Celsius (18 degrees Fahrenheit).

P.S., I love how the model's oversized handkerchief looks like a butterfly on her jacket. How green!
Trend Themes
1. Synthetic Soil - Developing synthetic soil substitutes using materials like urethane can revolutionize urban gardening and green building practices.
2. Green Roofing - Implementing roof gardens with synthetic soil like Pafcal can significantly reduce the internal temperature of buildings, contributing to energy efficiency and mitigating the urban heat island effect.
3. Lightweight Materials - Creating lightweight alternatives such as Pafcal can address load requirements in earthquake-prone areas, paving the way for innovative construction and infrastructure solutions.
Industry Implications
1. Urban Gardening - The development of synthetic soil opens up new possibilities for urban gardening that can be implemented in limited space environments, such as rooftop gardens and vertical farming.
2. Construction - The use of synthetic soil in green building practices, particularly in roof gardens, presents opportunities for innovation in construction materials and techniques.
3. Environmental Solutions - The introduction of lightweight materials like Pafcal for green roofing addresses environmental challenges such as urban heat islands and contributes to sustainable urban development.
5.6
Score
Popularity
Activity
Freshness