Ralph Lauren's New Packable Jacket is Waterproof and Stylish
Madison Mackay — April 26, 2018 — Life-Stages
Luxury clothing brand Polo Ralph Lauren created the new Packable Jacket for toddlers and kids -- a stylish and compact outerwear option that is perfect for the spring.
The waterproof jacket was made with a zip closure that can but inverted and packed into a small carrying case, making it easy to travel with during the changing seasons. The 100% polyester outer is fitting with a pure cotton lining to offer comfort and durability that can be worn all day. With multiple pockets on the exterior and interior, the product can hold every essential easily and efficiently.
The hip navy colorway makes the new Packabe Jacket from Polo Ralph Lauren a staple piece in any wardrobe -- available online now starting at $191.
The waterproof jacket was made with a zip closure that can but inverted and packed into a small carrying case, making it easy to travel with during the changing seasons. The 100% polyester outer is fitting with a pure cotton lining to offer comfort and durability that can be worn all day. With multiple pockets on the exterior and interior, the product can hold every essential easily and efficiently.
The hip navy colorway makes the new Packabe Jacket from Polo Ralph Lauren a staple piece in any wardrobe -- available online now starting at $191.
Trend Themes
1. Packable Outerwear - The trend of creating compact and portable outerwear that can be easily stored and carried can be a disruptive innovation opportunity in the fashion industry.
2. Youth Fashion - Designing fashionable clothing for children and toddlers can be a trend that disrupts the fashion industry and creates new market opportunities.
3. Waterproof Clothing for Kids - Waterproof clothing for kids is a trend that can disrupt the kid's fashion industry and offer new opportunities for companies looking to provide practical clothing options for families.
Industry Implications
1. Fashion Industry - The fashion industry can benefit from developing packable outerwear and clothing for children, especially during seasonal changes, creating a disruptive innovation that can attract new customers.
2. Children's Apparel Industry - The children's apparel industry can benefit from developing waterproof clothing and fashionable options for kids, creating a disruptive innovation that can attract fashion-conscious parents looking for practical and stylish options for their kids.
3. Outdoor Clothing Industry - The outdoor clothing industry can benefit from developing portable and lightweight designs for their clothing, creating a disruptive innovation that appeals to hikers, campers, and outdoor enthusiasts who value practical and space-saving gear.
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