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Maximalist Bold Tonal Footwear

Clean the Sky - Positive Eco Trends & Breakthroughs

adidas Originals' Ozweego Pure Sneakers are Offered in Two Colors

— December 9, 2020 — Fashion
adidas Originals introduces a new iteration to join its Ozweego line with the launch of the bold Ozweego Pure sneaker model. It is optioned in two colorway options in either a blend of core black, gray two, and solar red, or chalk white, cloud white, and core black fusion.

These oversized sneakers sit on top of a chunky midsole foundation that refers to the 90s for design inspiration. It now features some modern touches with the brand's signature cloudy Adiprene+ cushioning and the sock-like fit for comfort and functional mobility. The striking options celebrate a bold design language as the offerings deliver structural looks and bold contrasting accents. The midsole features molded and carved details to add textures to the unique model.

Image Credit: adidas
Trend Themes
1. Maximalist Tonal Sneakers - Design and produce bold and chunky sneakers with a mix of unique tones that capture the attention of consumers.
2. 90s-inspired Footwear - Create footwear that infuses some 90s design inspiration with modern comfort technology, such as Adiprene+ cushioning and sock-like fit.
3. Textured Midsole Designs - Experiment with molded and carved midsole elements to create unique textures and designs on chunky sneakers.
Industry Implications
1. Footwear Industry - Design bold sneakers that incorporate modern comfort technologies and unique midsole designs to appeal to fashion-forward youth markets.
2. Fashion Retail Industry - Curate a bold and distinct fashion collection that caters to maximalist styles with chunky sneakers and unique color palettes.
3. Streetwear Industry - Incorporate bold statement pieces into streetwear collections that feature maximalist tonal sneakers, adding boldness and character to the style.
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