The Oxo Flavour Cubed Ad Uses Math to Send its Message
Leslie Chen — August 19, 2011 — Marketing
References: danandnickrbonmade & adsoftheworld
The Oxo Flavour Cubed ad is as cute as it is nerdy. Featuring a cow, chicken and carrot, the image demands a basic understanding of math.
Created by advertising agency RobertSmith for the stock cube food company, the Oxo Flavour Cubed ad is a simple yet effective way to illustrate their brand. The ad draws you in at first with its adorable cartoon and then provides you with information on the product through simple imagery; a perfect way to send a message!
Implications - With an ever increasing amount of responsibilities mounting each day in modern society, consumers are looking for a sense of relief from their products. Images that promote a more carefree lifestyle appeal to those who want to forget their stresses for a brief moment. In order to address this desire, companies could develop a greater number of whimsical designs.
Created by advertising agency RobertSmith for the stock cube food company, the Oxo Flavour Cubed ad is a simple yet effective way to illustrate their brand. The ad draws you in at first with its adorable cartoon and then provides you with information on the product through simple imagery; a perfect way to send a message!
Implications - With an ever increasing amount of responsibilities mounting each day in modern society, consumers are looking for a sense of relief from their products. Images that promote a more carefree lifestyle appeal to those who want to forget their stresses for a brief moment. In order to address this desire, companies could develop a greater number of whimsical designs.
Trend Themes
1. Whimsical Designs - Designing products with more whimsical designs can provide a sense of relief to stressed-out consumers.
2. Nerdy Advertising - Incorporating nerdy elements into advertising can make campaigns more memorable.
3. Simple Imagery - Using simple imagery can effectively illustrate a brand's message in a straightforward manner.
Industry Implications
1. Food Manufacturing - Food manufacturing companies can use whimsical designs to stand out in a crowded market.
2. Advertising - Advertising agencies can incorporate nerdy elements to create more memorable campaigns.
3. Graphic Design - Graphic design agencies can specialize in creating simple and effective imagery for brand messaging.
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