OXBOW by Bless Sweaters Are a Sweet Way to Stay Warm
Christina Butty — July 30, 2009 — Fashion
References: thefashionisto & hypebeast
German brand Bless collaborated with OXBOW to create these mash-up sweaters. The OXBOW by Bless sweaters come in three different styles, the 3D-Skolpen, Black & White Mountain-Skolpen and Material Mix-Skolpen; each have their own individual, self-explanatory themes.
At first, it would appear that these OXBOW by Bless sweaters riff off of Christmas sweaters, but upon closer inspection they do incorporate several fun and funky patterns, redeeming themselves.
The more you look at them, the more you’ll like them. They’re a cool way to stay hot this winter.
At first, it would appear that these OXBOW by Bless sweaters riff off of Christmas sweaters, but upon closer inspection they do incorporate several fun and funky patterns, redeeming themselves.
The more you look at them, the more you’ll like them. They’re a cool way to stay hot this winter.
Trend Themes
1. Mash-up Sweaters - Opportunity for creating unique, cross-over designs in the sweater industry.
2. Fun and Funky Patterns - Chance to introduce playful and unique designs into mainstream fashion market.
3. Cool Way to Stay Hot - Potential to combine fashion and function to create stylish winter wear.
Industry Implications
1. Fashion - Disruptive innovation opportunities in the fashion industry with the introduction of mash-up sweaters and fun patterns.
2. Textile - Opportunity to experiment with different materials and techniques to create innovative sweater designs.
3. Retail - Potential for retailers to offer unique and eye-catching sweaters that cater to the consumers' desire for individuality.
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