The Over Backpack by Master Piece is Fashionably Functional
Francis Tiangson — January 7, 2011 — Fashion
The Over Backpack is the perfect bag for the trendsetters lugging around all of their stuff. The bag is constructed out of high quality canvas material with suede patch accents.
The rad Over Backpack was created by Master Piece and is available in yellow or red. Another variation was also produced in blue, black and purple that supplemented nylon instead of canvas.
Implications - As society's focus on individuality grows, added pressure is placed on consumers to stand out and to be unique. However, customers are still concerned about a product's quality as much as its aesthetics. Companies should thus maintain their quality of production, but also satisfy the consumer need to be an individual.
The rad Over Backpack was created by Master Piece and is available in yellow or red. Another variation was also produced in blue, black and purple that supplemented nylon instead of canvas.
Implications - As society's focus on individuality grows, added pressure is placed on consumers to stand out and to be unique. However, customers are still concerned about a product's quality as much as its aesthetics. Companies should thus maintain their quality of production, but also satisfy the consumer need to be an individual.
Trend Themes
1. Individuality-focused Fashion - Fashion brands can tap into the growing focus on individuality by creating products that allow consumers to express their unique style while maintaining high quality.
2. Functional Fashion Accessories - There is an opportunity for brands to develop fashion accessories that not only look good but also serve a practical purpose, meeting the needs of consumers.
3. Sustainable Materials in Fashion - Fashion brands can disrupt the industry by incorporating sustainable materials like canvas and suede patches, appealing to environmentally conscious consumers.
Industry Implications
1. Fashion - Fashion brands have an opportunity in the market to cater to consumers' desire for individual expression and functional accessories.
2. Accessory - Accessory brands can innovate by creating stylish and functional bags that meet the growing demand for both aesthetics and practicality.
3. Sustainable Materials - The sustainable materials industry can provide fashion brands with eco-friendly alternatives, meeting the demand for environmentally conscious fashion choices.
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