The Ouur Autumn/Winter 2014 Apparel Fuses Cultures
References: ouurstudio & missmoss.co.za
The Ouur Autumn/Winter 2014 collection presents a highly fashionable fusion between classic Scandinavian and Japanese designs. Creator Nathan Williams aims to prove that less is more in the line, and this motto is apparent in the simplistic albeit eye-catching styles.
Clean-cut outerwear, trousers and hats run central to this Ouur set. Japanese-inspired wraps also tie up several of the pants, bringing cultural elements to the fore. Comfort is also altogether present as the pieces emphasize loose fabrics, two-piece pajama suits and oversize dresses, making for relaxed and cozy apparel that can be worn at home or on a day about town.
The Ouur brand also includes a publication and decorative selection of home goods, making it an all-encompassing label.
Clean-cut outerwear, trousers and hats run central to this Ouur set. Japanese-inspired wraps also tie up several of the pants, bringing cultural elements to the fore. Comfort is also altogether present as the pieces emphasize loose fabrics, two-piece pajama suits and oversize dresses, making for relaxed and cozy apparel that can be worn at home or on a day about town.
The Ouur brand also includes a publication and decorative selection of home goods, making it an all-encompassing label.
Trend Themes
1. Scandinavian-japanese Fashion - Disruptive innovation opportunity: Creating a new market for fashion that combines Scandinavian and Japanese design styles.
2. Minimalistic Fashion - Disruptive innovation opportunity: Developing simple yet eye-catching fashion styles that focus on clean cuts and loose fabrics.
3. Cultural Fusion in Fashion - Disruptive innovation opportunity: Exploring the incorporation of different cultural elements into fashion designs to create unique and appealing apparel.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Integrating cultural influences and minimalistic designs into the fashion industry to appeal to a wider audience.
2. Publishing - Disruptive innovation opportunity: Expanding the Ouur brand to include a publication that complements the clothing line and offers a unique lifestyle perspective.
3. Home Goods - Disruptive innovation opportunity: Creating a comprehensive lifestyle brand by incorporating decorative home goods that align with the Ouur fashion aesthetic.
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