The Oura Ring V2 is an Discrete Wearable That Tracks Rest and Play
Justin Lam — March 16, 2018 — Tech
References: ouraring & gadgetsandwearables
The Oura Ring V2 improves on the original with improved accuracy, more power, better battery life and a more inconspicuous design. The innovative smart ring focuses on personal health and measures both sleep and physical activity. When measuring sleep, the Oura Ring V2 detects and analyzes the quality of rest, sleep stages and recovery by measuring heart rate, heart rate variability, pulse wave form, respiration rate, body temperature, movement and more. As an physical tracker, the ring counts daily steps, distance traveled and calories burned in a day.
The second generation of the Oura Ring was built with customer feedback in mind and many of the changes implemented were done to address issues with the previous models. The new ring is about half the size of the original and also comes in three distinct designs. Internally, the Oura Ring V2 comes with improved sensors, greater processing power, more memory and up to seven days of battery life.
The second generation of the Oura Ring was built with customer feedback in mind and many of the changes implemented were done to address issues with the previous models. The new ring is about half the size of the original and also comes in three distinct designs. Internally, the Oura Ring V2 comes with improved sensors, greater processing power, more memory and up to seven days of battery life.
Trend Themes
1. Improved Accuracy in Fitness Tracking - The Oura Ring V2's focus on improved accuracy in measuring sleep, physical activity, and health opens up opportunities for disruptive innovations in health monitoring devices.
2. Inconspicuous Design of Smart Rings - The more inconspicuous design of the Oura Ring V2 presents opportunities for disruptive innovations in wearable technology that seamlessly blend fashion and functionality.
3. Customer Feedback-driven Product Development - The incorporation of customer feedback in the second generation of the Oura Ring highlights the importance of user-centered design, offering opportunities for disruptive innovations in personalized products and services.
Industry Implications
1. Health Monitoring Devices - The Oura Ring V2's advanced health tracking capabilities create disruptive innovation opportunities in the health monitoring devices industry.
2. Wearable Technology - The inconspicuous design of the Oura Ring V2 suggests disruptive innovation possibilities within the wearable technology industry where fashion and functionality meet.
3. User-centered Design - The customer feedback-driven product development approach of the Oura Ring V2 showcases the potential for disruptive innovation in industries that prioritize personalized products and services.
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