Otto Resource Taps RANRA for an Experimental 'Two-Piece Uniform'
Kanesa D — July 19, 2022 — Art & Design
Otto Resource ℅ Adam Barnard is a Berlin-based “digital product archive and research facility.” The label has announced a new collaboration with RANRA and RGT Italia for a ‘Two-Piece Uniform’ made from Ventile ripstop and DWR coating. The set is inspired by military and uniform apparel, adopting the aesthetics of the Eisenhower jacket and Otto’s ‘Redefining Archetypes’ manifesto for the coat. The pants opt for a traditional chino-style look, complete with military-style zippers and adjustable straps.
Adam Barnard, Founder of Otto Resource, describes the collaboration as “a well-dyed product with a unique vintage finish, and a full retention of the fabric’s water repellency. [Otto Resource] consider[s] this a near-perfect solution for innovative and functional garments, with the possibility to be used by all interested brands!”
Image Credit: Maximillian Semlinger
Adam Barnard, Founder of Otto Resource, describes the collaboration as “a well-dyed product with a unique vintage finish, and a full retention of the fabric’s water repellency. [Otto Resource] consider[s] this a near-perfect solution for innovative and functional garments, with the possibility to be used by all interested brands!”
Image Credit: Maximillian Semlinger
Trend Themes
1. Military-inspired Fashion - The blending of military and fashion aesthetics presents opportunities for creating innovative and functional garments for both military and civilian use.
2. Technical Fashion - Experimenting with technical fabrics and coatings presents opportunities to create durable and functional clothing with unique designs.
3. Sustainable Uniforms - Using sustainable materials such as Ventile ripstop and DWR coating in uniform design presents a disruptive innovation opportunity for environmentally-conscious military and civilian brands alike.
Industry Implications
1. Military Apparel - Innovative two-piece uniform designs can be marketed to various branches of the military looking for functional and durable clothing options.
2. Fashion - The rising trend of military-inspired fashion presents an opportunity for brands to create unique and functional clothing for civilian use.
3. Sustainable Fashion - Eco-friendly uniform designs can meet the demands of consumers who want sustainable clothing options while also appealing to environmentally-conscious military and civilian brands.
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