The 'Otto' Light Doesn't Connect to an App for a Simple Experience
Michael Hemsworth — January 15, 2021 — Tech
References: kickstarter & newatlas
Virtually everything that consumers are purchasing these days highlights a connected functionality to aid with the user experience, but the 'Otto' light takes things in a decidedly simpler direction. The bike light doesn't connect to a smartphone app or learn from the habits of the user, but instead features just a single button to toggle it on or off and makes use of an inertial measurement unit (IMU). This will enable it to operate according to the motion of the user to have it respond according to whether they are moving or stopped at an intersection.
The 'Otto' light features eight LEDs within that will provide enhanced information to fellow riders, pedestrians and motorists to let them know the rider's intentions in a no-nonsense manner.
The 'Otto' light features eight LEDs within that will provide enhanced information to fellow riders, pedestrians and motorists to let them know the rider's intentions in a no-nonsense manner.
Trend Themes
1. Simplified Bike Accessories - Creating bike accessories that have simple functionality is an opportunity to target consumers who value ease of use and a no-nonsense approach.
2. Motion-activated Lights - Developing lights that are activated by the motion of the user can create opportunities for more intuitive and hands-free experiences in a variety of industries.
3. Non-connected Devices - Producing smart, non-connected devices can provide a unique selling point for products in an increasingly crowded and connected market.
Industry Implications
1. Cycling - Creating simple, motion-activated bike accessories can appeal to cyclists who want to focus on their ride rather than their technology.
2. Automotive - Motion-activated lights can also be used in cars or other vehicles, allowing for more intuitive operations while driving.
3. Hospitality - Non-connected devices can be used in hotel rooms or other hospitality settings, providing guests with a no-hassle experience and potentially reducing maintenance and repair costs.
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