Origami Jewelry by Claire Naa and Arnaud Soulignac
Summer Luu — September 20, 2010 — Fashion
References: origamijewellery & highsnobette
Designers Claire Naa and Arnaud Soulignac started off with real paper origami jewelry, simply threading the folded creations through string, but it now has spun off into precious metal jewelry.
Keeping intact the influence of paper origami, the collection is an array of geometrically-designed pendants, from paper cranes to intricately folded bunny rabbits. Different colors are embedded into the pendents to further beautify the 'Origami Jewelry' collection.
Implications - There are products that exist in the market that have established a popular reputation and have become commonly used items. While it is futile for companies and businesses to attempt to replace such items, it would be beneficial for them to focus their attention and efforts on enhancing or modifying the product. A consumer is more likely to be drawn towards the version of an item that distinguishes itself amongst the others.
Keeping intact the influence of paper origami, the collection is an array of geometrically-designed pendants, from paper cranes to intricately folded bunny rabbits. Different colors are embedded into the pendents to further beautify the 'Origami Jewelry' collection.
Implications - There are products that exist in the market that have established a popular reputation and have become commonly used items. While it is futile for companies and businesses to attempt to replace such items, it would be beneficial for them to focus their attention and efforts on enhancing or modifying the product. A consumer is more likely to be drawn towards the version of an item that distinguishes itself amongst the others.
Trend Themes
1. Origami Inspired Jewelry - Designing jewelry with origami-inspired motifs provides an innovative and unique aesthetic that appeals to fashion-forward consumers.
2. Geometric Design Trends - Incorporating geometric designs into jewelry creates visually striking pieces that stand out in the market and attract modern consumers.
3. Colorful Jewelry Collections - Integrating various colors into jewelry collections adds vibrancy and personalization options, catering to the diverse preferences of consumers.
Industry Implications
1. Fashion Accessories Industry - By incorporating origami-inspired designs, fashion accessory brands can offer unique and trendy jewelry pieces that captivate consumers seeking distinctive style.
2. Fine Jewelry Industry - The use of origami motifs in fine jewelry provides a disruptive innovation opportunity to attract a younger demographic by combining traditional craftsmanship with modern design aesthetics.
3. Artisan Jewelry Industry - Artisan jewelry makers can experiment with geometric designs and colorful variations to create one-of-a-kind pieces that appeal to art-oriented consumers.
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