adidas Unveils Its Latest Puffylette Sneakers in 'Beam Orange' Colorway
Mickey Phoon — April 14, 2023 — Fashion
References: sneakernews
adidas has unveiled its latest orange puffy slip-on sneakers -- its Puffylette model -- in a new 'Beam Orange.' Previously, the brand released five different iterations of the sneakers, with each inspired by other adidas iconic models.
The sneakers are a slip-on model that features the comfort aspects of the Adilette sandals. They wrap around the foot in a thick layer of PrimeLoft insulation, which brings warmth similar to a puffer jacket. The padded uppers are presented in the 'Beam Orange' colorway. The sneakers are also followed along with an EVA midsole, overlaid stripes, and inner lining. The pull tab comes in orange with black stripes, same with the heel counter and the adidas Originals' logo branding on the heel tab. The sneakers are available for $90.
Image Credit: adidas
The sneakers are a slip-on model that features the comfort aspects of the Adilette sandals. They wrap around the foot in a thick layer of PrimeLoft insulation, which brings warmth similar to a puffer jacket. The padded uppers are presented in the 'Beam Orange' colorway. The sneakers are also followed along with an EVA midsole, overlaid stripes, and inner lining. The pull tab comes in orange with black stripes, same with the heel counter and the adidas Originals' logo branding on the heel tab. The sneakers are available for $90.
Image Credit: adidas
Trend Themes
1. Slip-on Sneakers - Opportunity to integrate comfort and practicality in everyday fashion through innovative slip-on technologies.
2. Puffer Jacket-inspired Fashion - Disruptive innovation opportunity to incorporate puffer jacket-style insulation in clothing and footwear designs.
3. Iconic Model-inspired Designs - Opportunity to use inspiration from iconic designs to create new fashion items with unique features.
Industry Implications
1. Fashion and Apparel - Opportunity to integrate new designs and materials in fashion apparel that provide both comfort and style.
2. Athletic Footwear - Opportunity to create innovative athletic footwear designs with practical features and unique styles.
3. Winter Wear - Disruptive innovation opportunity to incorporate puffer jacket designs and materials into winter wear and footwear, providing both style and warmth.
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