Opening Ceremony and Timberland Watershoes are for Those Sunny Summer Days
Vittoria Natarelli — July 21, 2010 — Fashion
References: openingceremony.us & highsnobiety
These Opening Ceremony and Timberland Watershoes are quite the standout accessory. The shoes are a risky style choice because of their bright orange and teal colors, but there is no doubt that there are fashionable individuals out there who can pull them off.
The Opening Ceremony and Timberland Watershoes combine two trend setting companies to make a very stylish item. Hopefully, boys will be willing to try these unique shoes out and look colorful for summer.
The Opening Ceremony and Timberland Watershoes combine two trend setting companies to make a very stylish item. Hopefully, boys will be willing to try these unique shoes out and look colorful for summer.
Trend Themes
1. Colorful Footwear - Opening Ceremony and Timberland's brightly-colored watershoes offer an opportunity for disruptive innovation in the fashion industry.
2. Collaborative Branding - The partnership between Opening Ceremony and Timberland offers potential for innovation in the realm of co-branded marketing.
3. Risk-taking Fashion - The popularity of the bold and daring watershoes from Opening Ceremony and Timberland indicates a trend of consumers gravitating towards unique and unconventional styles.
Industry Implications
1. Fashion - The watershoes represent opportunities for innovation in non-traditional summer footwear.
2. Marketing - The collaboration between Opening Ceremony and Timberland sets a precedent for creative co-branded marketing strategies.
3. Retail - The success of the watershoes highlights the potential for disruptive innovation in unique and unconventional product offerings.
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