adidas Updates Its 3ST to Meet Higher Performance Standards
Released earlier this year by adidas Skateboarding, the 3ST is getting a major update thanks to an open source footwear collaboration between the brand and signed athletes. The idea behind the model is to achieve "the best all-around board feel while using minimal components." Naturally, great detail is put into the composition of the upper for aesthetic purposes.
Thus, 3ST.003 is born through something adidas Skateboarding terms as "the idea of fearless progression." The open source footwear collab features shoe updates that are informed by insight from adidas Pros, including Miles Silvas and Senior Footwear Designer Scott Johnston. The 3ST.003 is dedicated to providing the wearer with superior stability, extended support, and incredible durability, featuring reinforced toe box with adiTuff technology.
Thus, 3ST.003 is born through something adidas Skateboarding terms as "the idea of fearless progression." The open source footwear collab features shoe updates that are informed by insight from adidas Pros, including Miles Silvas and Senior Footwear Designer Scott Johnston. The 3ST.003 is dedicated to providing the wearer with superior stability, extended support, and incredible durability, featuring reinforced toe box with adiTuff technology.
Trend Themes
1. Open Source Footwear Collaborations - Collaborations between footwear brands and signed athletes for open source designs that achieve higher performance standards.
2. Minimal Component Footwear - Designing footwear that provides all-around board feel while using minimal components for greater efficiency and sustainability.
3. Data-driven Footwear Design - Incorporating valuable insights and expert perspectives from top athletes and designers into the footwear design process for superior performance and functionality.
Industry Implications
1. Athletic Footwear - Opportunities for athletic footwear brands to collaborate with top athletes to design high-performance, sustainable footwear that meets the needs of consumers.
2. Sporting Goods - Incorporating data-driven design into sporting goods can elevate performance and enhance user experience.
3. Athlete Endorsement - More athletes and designers are being tapped for endorsement deals as their perspectives are valuable in the creation of products that maximize performance and functionality.
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