OneZo Tapioca Recreates Nostalgic Pokemon Bubble Tea
Grace Mahas — May 20, 2019 — Business
References: onezotapioca & narcity
OneZo Tapioca released a delicious, limited-edition Pokeball bubble tea that is inspired by everyone's favorite nostalgic anime: Pokemon. The drink has handmade tapioca balls made from red rice, bamboo charcoal, and coconut and resembles a Pokeball. The curated bubble tea is a fan-favorite for all 90s kids and has inspired prosumerism among users to capture the unique drink on social media.
The specialty drink was launched simultaneously with the release of the new Pokemon movie. It sold out within an hour of its release and continues to draw a crowd. You can find OneZo Tapioca stores in Toronto, North York, Burnaby, Waterloo, Markham, and Hamilton. This interesting twist on the classic bubble tea will continue to inspire new flavors for the bubble tea industry.
Image Credit: Instagram/@onezotapioca
The specialty drink was launched simultaneously with the release of the new Pokemon movie. It sold out within an hour of its release and continues to draw a crowd. You can find OneZo Tapioca stores in Toronto, North York, Burnaby, Waterloo, Markham, and Hamilton. This interesting twist on the classic bubble tea will continue to inspire new flavors for the bubble tea industry.
Image Credit: Instagram/@onezotapioca
Trend Themes
1. Anime-inspired Bubble Tea - The launch of a limited-edition Pokemon-inspired bubble tea by OneZo Tapioca highlights the trend of anime-inspired food and beverages.
2. Prosumerism for Unique Drinks - The popularity of the Pokeball bubble tea among 90s kids showcases the trend of prosumerism, where consumers actively participate in creating and promoting unique food and beverage creations.
3. Social Media-worthy Creations - The curated Pokeball bubble tea has generated a trend of capturing visually appealing and Instagrammable drinks, encouraging other bubble tea brands to create aesthetically pleasing offerings.
Industry Implications
1. Bubble Tea - The success of the limited-edition Pokemon-inspired bubble tea points to opportunities for bubble tea shops to create and market exclusive flavors based on popular culture.
2. Anime Merchandise - The release of anime-related food and beverages, such as the anime-inspired bubble tea, presents an innovation opportunity for the anime merchandise industry to expand into the food and beverage space.
3. Food and Beverage Retail - The demand for unique and visually appealing drinks, as seen with the popularity of the Pokeball bubble tea, indicates potential disruptive innovation opportunities in the food and beverage retail sector.
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