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Christmas Character-Themed Sneakers

GOLF WANG and Converse Launch a Fuzzy One Star Grinch Sneaker

— November 14, 2018 — Fashion
Christmas is just around the corner and to prepare, Converse joins forces with GOLF WANG on introducing the new collaborative One Star Grinch sneaker. The shoes draw direct inspiration from the iconic character originally created by Dr. Seuss dating all the way back to the 50s. The shoe's design is made to recall his fuzzy green fur to follow the track by 'Tyler, The Creator' entitled 'I Am the Grinch.'

The uppers are complete in a hairy green finish, resting atop of a white midsole to contrast. It has a white lacing system and branding accent over the tongue tab. Both labels complete the insole along with a red finish and the heel nods to the overarching theme with the Grinch motif including his menacing eye embroidered.
Trend Themes
1. Character-themed Sneakers - Opportunity for fashion brands to collaborate with pop culture and iconic characters for limited edition sneakers.
2. Holiday-themed Fashion - Opportunity for fashion brands to design limited edition holiday-themed clothing and accessories.
3. Fuzzy Textures - Opportunity for fashion brands to incorporate fun and tactile fuzzy textures into their designs and products.
Industry Implications
1. Fashion - Opportunity for fashion brands to collaborate with pop culture and iconic characters for limited edition clothing and accessories.
2. Entertainment - Opportunity for entertainment companies to license their iconic characters and IP to fashion brands for limited edition products.
3. Retail - Opportunity for retailers to attract customers with limited edition and exclusive holiday-themed products during the holiday season.
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