Foreign Policy's One Night Only Branding References Americana
Jana Pijak — February 22, 2018 — Marketing
References: foreignpolicy.design & behance.net
Singapore-based design studio Foreign Policy is the creative force behind One Night Only's bold visual identity. The restaurant's theme, interior design and promotional materials all draw inspiration from road trips across America and highlight melancholy song lyrics, and abstract images of landscapes and landmarks.
In addition to combining daily food specials with song lyrics like "Are you lonesome tonight," this restaurant also features interior design elements like a led light box that reads "love me tender" and furniture that is a modern take on retro diner decor.
The overall visual identity of One Night Only references Americana and is nostalgic in its theme. Additionally, its unexpected graphics are moody and atmospheric, making this eatery a hit among visually stimulated diners.
Image Credit: Behance, Foreign Policy
In addition to combining daily food specials with song lyrics like "Are you lonesome tonight," this restaurant also features interior design elements like a led light box that reads "love me tender" and furniture that is a modern take on retro diner decor.
The overall visual identity of One Night Only references Americana and is nostalgic in its theme. Additionally, its unexpected graphics are moody and atmospheric, making this eatery a hit among visually stimulated diners.
Image Credit: Behance, Foreign Policy
Trend Themes
1. Nostalgic Branding - Opportunity for businesses to create visually stimulating brand identities that tap into nostalgia and evoke emotional connections.
2. Combining Art and Dining - Potential for restaurants to integrate art and design elements into their spaces to create unique and immersive dining experiences.
3. Abstract Imagery in Marketing - Opportunity for businesses to experiment with abstract images and visuals in their marketing materials to create a moody and atmospheric brand identity.
Industry Implications
1. Restaurant and Hospitality - Restaurants can differentiate themselves by incorporating unique and visually stimulating branding and design elements.
2. Creative and Design - Design studios and creative agencies can explore opportunities to create nostalgic and visually captivating brand identities for their clients.
3. Art and Entertainment - Art galleries and entertainment venues can collaborate with restaurants to create immersive dining experiences that blend art and food.
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