The 'On Tour' Series Spices up the Home with an Edge
Matt Ho — September 27, 2011 — Art & Design
References: behance.net & theawesomer
Though the 'On Tour' Series looks like any other piece of rock band gear one may encounter at a show, the Brisbane-based Aureate had something more practical in mind.
The 'On Tour' Series is a collection of furniture that's inspired by rock gear. Aureate uses high-quality material from around the world and has each of these pieces built customized for the home. So while the tall amp looks like it's made for blasting the guitar at obscene volumes, it's actually a cabinet for storage. The 'On Tour' Series' rock-inspired gear also adds coffee tables, low boys and draw units to provide music fans with more rocking options for their personal space.
The 'On Tour' Series is a collection of furniture that's inspired by rock gear. Aureate uses high-quality material from around the world and has each of these pieces built customized for the home. So while the tall amp looks like it's made for blasting the guitar at obscene volumes, it's actually a cabinet for storage. The 'On Tour' Series' rock-inspired gear also adds coffee tables, low boys and draw units to provide music fans with more rocking options for their personal space.
Trend Themes
1. Rock-inspired Furniture - Creating furniture designs inspired by musical gear for a quirky and edgy home decor trend.
2. Customized Furniture - Offering customized and personalized furniture to consumers looking for unique pieces for their homes.
3. Functional Furniture - Developing furniture that has a dual purpose, like an amp that doubles as a cabinet for storage.
Industry Implications
1. Furniture Manufacturing - Manufacturers can capitalize on creating unique and practical furniture designs that appeal to music lovers looking for unconventional decor options.
2. Home Decor - Marketing this trend in home decor and interior design showcases would appeal to consumers seeking edgy, music-inspired pieces for their homes.
3. Home Renovation - Home renovators can incorporate rock-inspired furniture, such as coffee tables and low boys, to add a touch of musical personality and functionality to a space.
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